Sicily’s Institute of Wine and Olive Oil (IRVOS) is ready to face one of its biggest challenges to date: the 17th biannual Vinexpo wine fair in Bordeaux. The most influential and prestigious trade show in the world will open its doors to the international wine community on the 16th of June at the Parc des Expositions.
Palermo, June 10th, 2013 – Thirty of Sicily’s top firms will participate to Vinexpo in Bordeaux, the long-awaited biennial wine fair which runs from the 16th to the 20th of June inside Hall 1 (DE 198) of the exhibition building in the French city. Five days of meetings and business exchanges will provide Sicilian producers with a fantastic opportunity to create new contacts and further promote their brand. With more than 2,400 participants from 45 different countries having already confirmed their attendance and an expected turnout of 48,000 visitors, Vinexpo 2013 is the hottest event in the industry for those wanting to give new impetus to their business. The wine fair will certainly be an international affair with an expected 145 different nationalities crossing paths. Despite Europeans still being in the majority, many professionals from the United States, Canada and South America have already asked for entrance passes. Not forgetting that the number of visitors from Asia, particularly from South-East Asia, between 2009 and 2011, increased nearly fivefold.
"In Bordeaux you quite literally have the world at your fingertips - explains Giuseppe Torina, Head of the International Trade Fair IRVOS and curator of the entire Sicilian commission in France – Vinexpo provides a wealth of opportunity for businesses looking to expand, it is a growing reality and yet still very selective, both for exhibitors and traders, as well as journalists and opinion leaders. Over time, IRVOS has built up an important relationship with the organizers of the Fair, nurturing a climate of trust and cooperation for companies and producers alike. We will promote the very best Sicilian producers, placing strong emphasis on Brand Sicily and its DOC ".
IRVOS has put forward a list of the very best Sicilian wines, called “Born in Sicily”, to be judged at the Vinexpo, the same list used at the last Vinitaly. The wines selected are the most rappresentative of the 30 participating wineries, those that best encompass the philosophy, the richness and complexity of their region. Some of this brands held key roles in Sicily’s rich history: there are the wines of Etna and Pantelleria, an expression of the magnificent viticulture of the sea and the mountains; Nero d'Avola, Sicily’s global renaissance ambassador; Cerasuolo, the only DOCG in Sicily and Catarratto, a native variety that produces some on the most exquisite white wines in the world, whilst always remaining on trend with the tastes consumers around the world.
"Taking part in the Vinexpo in Bordeaux - says Lucio Monte, the new Director of IRVOS - is one of the most important stages in the process of the internationalization of Sicilian wine carried out by the Institute. This year we tirelessly invested all of our resources into promoting Born in Sicily around the world. We are absolutely certain that in both the short and long term it was the best possible decision for the wine sector. While our work has enabled companies to go abroad by facilitating meetings and trade, the Sicilian producers have always shown manufacturing expertise, quality wine and entrepreneurial dynamism, which is absolutely fundamental in a competitive market. "
The Sicilian firms participating to Vinexpo 2013: Alessandro di Camporeale, Baglio dei Fenicotteri, Baglio del Cristo di Campobello, Baglio di Pianetto, Caruso&Minini, Cantine Settesoli, Casa di Grazia, Castellucci Miano, Cellaro, Ceuso, Corbera, Costantino, Cusumano, Donnafugata, Duca di Salaparuta, Feudi del Pisciotto, Firriato, La 3D - Destro Vini, Le Terre del Gattopardo, Limonio, Maurigi, Milazzo, Mimmo Paone, Nicosia, Planeta, Rallo, Santa Tresa, Tasca d’Almerita, Tenimenti Zabù, Terre di Giurfo.
Press Office IRVOS
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via G. Mazzini 21, 90139 Palermo
via G. Mazzini 21, 90139 Palermo